Placement of advertising in transport is a rather effective way to inform the population of the city or individual area about the company or product. But this type of advertising, like any other, has its own specifics.
Firstly, the placement of advertising on transport is profitable in combination with other advertising media. Because it is difficult to highlight the target audience. In most cases, large companies are ordered by bus and trams advertising and trams that are already known to maintain the image, or for informing a new promotion or product.
The mobility of transport does not allow passers-by to accurately remember the name of the street where the advertised object is located or some exact information. Therefore, on such a medium, it is best to place a picture, logo, and a minimum of text.
The main plus of transport advertising is the capture of a large audience. And although it is not targeted, the popularization of goods or services will ensure. Especially if items of first necessity or a good share, for example, a large discount in the already famous salon or large store.
The contract for advertising is signed for at least three months. This is quite profitable, because the advertiser will not often have to contact printing companies to create advertising stickers. But on the other hand, advertising in some time loses its original attractive appearance and is “boring”.
Also, for maximum efficiency, it is necessary to hire at least 2 cars for every hundred thousand population. Especially if plans include the popularization of goods that have many potential buyers. It is worth noting that it is better not to advertise unique or specific goods by transport. After all, as we have already said, such ads are poorly “found” by the target audience. Advertising signs do not need a special performance: they have been effective at all times and remain so so far. Order their manufacture at Giacintprint and evaluate the result of our work tomorrow.